Chapter 402: Spiritual Sword vs Dream Dota League
Trantor: As Studios Editor: As Studios
On the inte of Heavenly State, the analysis report of the prospects of online games—
ording to thetest “Year 2014 Third Season Heavenly State App Online Games Market Survey” data published by Easy Game Holdings, the overall scale of the year 2014 third season Heavenly State app online gaming market has reached 8.688 billion yuan. Apany named Flying Dragon Network has risen up strongly bymissioning for Spiritual Sword, and it directly broke new grounds with regards to the four big Heavenly State app online gamingpanies which are formed by Turkey Games, Easy Net Games, Song Carefree Game and Big Star Network.
Year 2014, third season, apanied by the sudden emergence of Spiritual Sword, the market shares of a fewrge scale game manufacturers have also gradually shrunk, resulting in an inevitable situation of the decline of some of the manufacturers.
Facing the situation of the increasing difficulty of getting new users, various main gaming carriersunched new products, hoping to use this to attract new yers. Thepetition between the manufacturers to gain new users is getting more and more intense, and in the process, Spiritual Sword strongly emerges, shocking all the various bigpanies.
Year 2014 game apps daily active users situation—
ording to the average daily number of active users in the main game app of Heavenly State, the number of yers online at the same time for “Spiritual Sword” have already exceeded 800,000, and it’s still rapidly increasing. At the same time, “Dream Dota League,” which had previously announced its uing open beta testing, has started to suffer from a decrease in poprity, and currently, it’s already losing out to the rapid rising of Spiritual Sword in terms of forum posts. ording to the rted data calctions, currently, “Dream Dota League’s” poprity is not even one-tenth of “Spiritual Sword’s”, and it’s still continually decreasing.
ording to the predictions of statistical professionals from Easy Game Holdings, in the uing seasons, in face of the slow increase in the overall scale of the market and increase of yers, the online percentage of “Spiritual Sword” will increase further and break a new record. The small-scale game app manufacturers might either need to undergo restructuring or face integration. The prospects are worrying. We believe that if this situation continues, there will be a situation of “Spiritual Sword” dominating the online gaming market in Heavenly State, and “Draconic Continent” as well as the uing “Dream Dota League” might face the danger of being taken over.
The following wasmented by the editor—
“The online gaming market is like rowing a boat against the current—not to advance is to retreat. If someone doesn’t do something to stop ‘Spiritual Sword’, the local online gaming market will bepletely monopolized. Of course, if the retailer, Flying Dragon Network, is willing to take over ‘Draconic Continent’ and ‘Dream Dota League’, perhaps these two games might have an opportunity to disy their brilliance again(Smile).”
After closing the webpage, Shiroishi Kazuma smiled and said, “Looks like everything is going ording to n. This is quite good.”
Qian Youjin stood beside him and respectfully asked, “Mr. Shi, then what should we do next?”
“Continue to advertise, and at the same time, announce that our online game will be permanently free of charge so that all yers will be able to have a superb game experience.” Shiroishi Kazuma insipidly said, “Free of charge, this is a method sure to increase poprity. This will definitely not go wrong. Also, create hype about the price of the equipments in the game. You don’t need me to teach you what to do, right?”
“OK, I got it.” Qian Youjin thought for a while, then he felt puzzled and asked, “Then how should we earn money from the game in the future?”
“That’s simple.” Shiroishi Kazuma took a small sip of tea. “Let the poor yers serve the rich yers, and after the poprity has really been increased, just sell some chargeable props.”
...
In the next few days, all the various media in Heavenly State focused their attention on the fierce battle between the two games!
Spiritual Sword vs Dream Dota League!
This time, both parties flooded the entire inte with their advertisements. Spiritual Sword had advertisements all around, and news regarding Dream Dota League was constantly emerging as well! It started to expand from the inte to the huge advertisement posters in the various inte cafes, then to TV stations, and even the toilets of the inte cafes, hotels and motels had suchbels—conveniently wash and rinse, clean and rxing. y Dream Dota League, rx your entire mind!
These were only the tip of the iceberg. Next, in the various game categories on the various web portals on the inte, almost all of them contained the data reports after the open beta testing of Spiritual Sword, as well as various reviews, analysis, and introductions of the heroes in Dream Dota League.
On Sangle Tieba forum, the number of users following the Spiritual Sword official Tieba forum was already close to 800,000, and it was still increasing at an insane speed.
Meanwhile, the number of people in the official Tieba forum of Dream Dota League had increased like the speed of wildfire to 400,000, and apart from studying into the various skills of the heroes that were already announced, they were also making preparations for the official open beta testing.
And just when Dream Dota League was working hard to make preparations to increase the poprity for the uing open beta testing, Spiritual Sword’s official website made a super heavyweight announcement!
Flying Dragon Network announced that Spiritual Sword would be permanently free, allowing all yers to have a superb gaming experience!
In fact, the content of this announcement was already entirely unimportant. Once could tell theplete meaning of this advertisement just from the topic.
Once this announcement was published, it was instantly forwarded byizens onto Weibo. The power of the yers was great, and with one passing to another and going around to spread the news, within a short half an hours’ time, it had already been forwarded 130,000 times, and there were a full 60,000ments! Almost everyone was apuding for Flying Dragon Network!
The strength of free things was scary. This time, Tang Muxin and Liu Mingxin had deeply understood this. When an online game that already had more than one million yers online at the same time announced that it would be permanently free of charge, how strong would that kind of power be!
Ever since this notice had been published, Spiritual Sword’s poprity instantly skyrocketed, arriving with the aura of strong gusts of wind blowing the leaves as it instantly swept through all other games!
The number of searches for the keyword “Spiritual Sword” on Sangle Search Engine had instantly reached the peak. There were topics regarding Spiritual Sword all over Turkey Software, and groups of yers from various zones emerged all at once. The price of a weapon from Spiritual Sword on Jianbao za was increased to the sky-high price of 100,000 yuan. And it was said that just after that weapon had been ced on the inte, there was a super die-hard fan who flew there in person to show his sincerity in purchasing it.
Very soon, news regarding this sky-high priced weapon was all over the ce.
On Xinhai Weibo, all topics regarding Spiritual Sword had be hot topics of the entire website. There was even an exaggerated post on Weibo, saying that a piece of armor which could be said to rank in the first few ces in the game had been obtained by a female yer, and it was said that the price this female yer paid was that she had to spend the night with the weapon’s owner...
In no time, Spiritual Sword had be a godly piece of work in the hearts of all the yers, and there were even some people who went to the extent of not being able to eat if they didn’t y it.
On the forum, countless people showed photos of the great pieces of equipment they’d gotten, instantly attracting tens of thousands of people to take a look. The television entertainment channels also broadcasted about how this online game, Spiritual Sword, was so explosively popr that it was said that a child shouted Spiritual Sword’s slogan “For the Dawn of Victory!” even in school.
And at the same time, things were gloomy and worrying at Dream Dota League. The number of followers on its Tieba forum stopped at 55,000 people, and while the daily number of posts were already as high as 500,000 for Spiritual Sword, Dream Dota League’s was just a little more than 60,000...
...
Mingxin Network headquarters building. Tang Muxin, together with twockeys and Ling Xiaoyi, gathered with Liu Mingxin in front of theputer, frowning deeply while looking at the low and gloomy statistics disyed on the screen.
“Young Master Liu, this time, the opponent has really caught us unprepared.” Tang Muxin said in a troubled voice. “It’s perfect in all aspects, and no ws can be found. The quality of the game itself is indeed very good, and the advertising methods are very effective. The most vital aspect is that it’s permanently free. This suits the taste of a veryrge percentage of yers!”
Tang Muxin was extremely worried about the current situation of Dream Dota League.
Had it been another person’s matter, she wouldn’t be concerned even if there were 10 million people online for this Spiritual Sword. But this time it was different. Spiritual Sword had affected the poprity of Dream Dota League, which had been created by Hong Dali. What it meant was very simple. If everyone went to y Spiritual Sword, who would still y Dream Dota League?
“Yes. Moreover, there is something that is also very important regarding Spiritual Sword. Their pieces of equipment are worth a lot of money.” Liu Mingxin sighed. “This game is already free of charge, and the props are also worth a lot of money. This will attract a great number of yers that don’t want to spend money and instead want to earn money. It could be said that as long as this group of yers increases, in the future there will definitely be more yers willing to spend money!”
“En, yes, once the poprity increases, by then, they can earn big money from whatever they sell because the base of the yers is there!” Tang Muxin was very worried as well.
In that case, it would be very difficult for Dream Dota League to deal with this. Because Dream Dota League was apetitive type of battling game, and it had an intrinsic deficiency in this aspect. The free of charge issue aside, the key to the problem was that it couldn’t attract those yers that wanted to earn money through the game.
“My head hurts from thinking too much...” Tang Muxin rubbed her bright forehead and carefully pondered about Hong Dali’s previous methods of squandering. After thinking for a long while, she helplessly shook her head. “I don’t have any good ideas. In that case, let’s continue to increase the advertisement power and hope that there will be some effect. When the open beta testing starts and the yers get to y this game, they’ll definitely like it!”
“En, at the moment, we can only do so.” Liu Mingxin touched his chin, then added, “If worsees to worst, after the open beta testing, let’s hold a fewpetitions, then the poprity will increase by a certain amount.”
“Right!” Tang Muxin pped. “That’s settled then! Let’s continue the advertisements. Oh right. Also, set the timing of thepetition. If things go as normal, the open beta testing should start the day after tomorrow, right? Then hold thepetition three days after the open beta testing, how’s that?”
“En, sure.”
“OK!” Tang Muxin instantly decided. “This period of time, let’s increase our advertisements, and at the same time, announce that the first Dream Dota Leaguepetition will be held on the fourth day of the open beta testing. By then, we can set the rewards higher. Let’s set the prize for the first ce as one million! I believe many people will definitely be interested in it!”
“Yes, this can work.” Liu Mingxin nodded and smiled. “One million, this reward should not be a problem. It’s already enough to attract attention.”