<h2 ss="wp-block-heading"><span id="chapter-6222">Chapter 6222</h2>


    The olddy rolled her eyes at him:


    “So you’re adding more yourself?”


    Charlie smiled and said, “Don’t worry, grandma. Just let grandpa drink two sses. It’s okay.”


    The olddy naturally knew that her precious grandson had given the old man a good elixir.


    The old man’s body had long been healed,


    And it was no harm to drink some wine.


    So she didn’t insist anymore, but reminded the old man,


    “Thanks to Charlie for speaking for you. You only need to drink two sses, but not more.”


    The old man immediately smiled and said,


    “Enough, enough, two sses are enough!”


    The eldest uncle at the side was the most considerate and quickly filled a ss.


    The old man immediately picked up the ss in a sh and said with a smile,


    “Here, the first ss of wine. Wee Professor Watt to our home!”


    Everyone raised their sses.


    After the dinner started and the first ss of wine was drunk,


    Charlie went straight to the point and asked,


    “Grandpa, uncle, second uncle, how is your investment in Eastcliff going this time?”


    Grandpa smiled and said, “We have negotiated a few major projects, and will soon be officially announced.”


    “Let your second uncle introduce you to the details.”


    Marcus took over and said, “Last time, we decided to invest in a power battery-rtedpany.”


    “This time in Eastcliff, it happened that Remi Automobile went public.”


    “Intepanies crossed over to build cars and sold more than a year’s production capacity in one month after listing.”


    “It is really amazing and it really makes people look at domestic brands with new eyes.”


    “So we simply took over a new energy vehicle manufacturingpany.”


    Marcus talked to Charlie about the industrialyout of the An family.


    He used “we” because the An family has reached a consensus that most of the future An family will be left to Charlie,


    So he is not only the grandson of the An family but also the major shareholder of the An family.


    Charlie didn’t think about it in this way. He was just very surprised.


    When he came back from the United Statesst time,


    The An family only had ns to develop a new energy vehicle brand,


    But he didn’t expect that they would take over directly now.


    Thinking of this, he hurriedly asked: “Second uncle, when you say take over,”


    “Do you mean directly acquire apany?”


    “Yes.” Marcus nodded and said:


    “There is a new energy vehiclepany that has a big problem with its capital chain and is looking for financing everywhere.”


    “I discussed it with your uncle. The valuation is not high anyway, only a few billion US dors, and now there is a debt crisis.”


    “The founding team shut down the production line and ran out to find money to save their lives.”


    “I happened to meet their CEO in Eastcliff, so I just had a chat and took over 3 billion US dors.”


    Charlie nodded. 3 billion US dors is indeed not a lot.


    It is like a drizzle to him, let alone to the An family.


    At this time, Pord on the side couldn’t help asking:


    “The new energy vehiclepany that Mr. An is talking about is Gao Heng, right?”


    “Eh?” Marcus asked in surprise,


    “Does Professor Watt know about thispany?”


    Pord nodded and said, “I’ve heard a little bit about it.”


    “I heard a long time ago that they are in a debt crisis,”


    “And their sales have not been very good.”


    “In addition, the production lines were closed some time ago.”


    “I think they can only sell themselves to save their lives.”


    Charlie added at this time: “Uncle Watt has done a very deep study of the domestic new energy market.”


    “We had a brief chatst time. I really admire many of his views, especially his idea of overtaking on a curve.”


    “I was very impressed. I originally wanted to arrange a meeting after Uncle Watt’s wedding,”


    “But I can’t wait. You guys came back and I will arrange it as soon as youe.”


    Marcus said: “Since Professor Watt knows so much about new energy,”


    “I really want to hear him analyze the current new energy situation and give us some advice.”


    Then, Marcus said: “To be honest, the An family rarely gets involved in manufacturing, but this time we invested in power batteries, vehicle manufacturing, and domestic chip research and development,”


    “Andmercial aerospace, which is basically manufacturing.”N?velDrama.Org owns this text.


    “We also hope to make some contributions to the manufacturing industry to the best of our ability.”


    “If we can incubate goodpanies and get some economic returns, it would be even better;”


    “But to be honest, if we really want to talk about how to operate arge te like the manufacturing industry with thousands or tens of thousands of people,”


    “I am still confused, especially about vehicle manufacturing.”


    “This Gaoheng is our wholly-owned acquisition. Next, after they have dealt with the debt and equity transfer issues,”


    “We will have to invest another sum of money to start production,”


    “But now I haven’t thought about it yet.”


    “Should I keep the original team to continue operating for a while,”


    “Or just get rid of them all and rece them with new ones?”


    “I wonder if Professor Watt has any good ideas?”


    Pord thought for a while and said, “I personally feel that Gao Heng’s problem lies in its product positioning.”


    “The main products rely on constantly piling up materials to increase their value,”


    “But the sales volume is bound to not increase if the customer unit price is too high.”


    “In the field of high customer unit price, there is alsopetition from traditional luxury cars.”


    “As long as the product strength can’t keep up, it will be difficult to open up the market;”


    “And to be honest, their product design is not very mature.”


    “Once they trap themselves in the circle of niche aesthetics, they will inevitably furtherpress their living space;”


    “But the Remi you mentioned just now ispletely different.”


    “Their positioning is quite precise and fierce, and their product design is also impable.”


    “Putting aside the issue of whether there is reference, the appearance of their products does conform to the mainstream aesthetic;”


    At this point, Pord paused slightly, and then said, “So if you let me make a personal judgment,”


    “I tend to you to divide Gao Heng’s team into two, retain the production end first to ensure that the production line can run at any time,”


    “But the design end and marketing end should be reced as much as possible,”


    “And even the brand should bepletely reced.”


    “Although you bought Gao Heng, you can no longer use Gao Heng’s brand,”


    “Because the news of its bankruptcy was once a hot topic,”


    “And people knew that this brand was going to fail.”


    “The brand value has be negative, it is far better to start a new one.”


    Marcus asked again: “Then what do you think,”


    “If we rebuild a brand, how should the main product be positioned?”


    Pord said: “It must be topete with the products with the highest sales and market share.”


    Then, Pord said: “In order to reduce pressure and increase the sess rate, many people like to start a business in vertical segments.”


    “They think that thepetition in emerce tforms is too great,”


    “So they simply create a small mall or a small program, and choose segments such as maternal and child care, wine and beverages,”


    “And daily chemicals. But once you do this, you will never be able to make a big tform,”


    “And you may even have to survive under someone else’s ecosystem for the rest of your life.”


    “The same is true for cars;”


    “Almost everypany that decides to build a car thinks that thepetition for new energy cars around 200,000 yuan is the greatest.”


    “There is Te, a dominant yer that sells hundreds of thousands of cars a year, and a lot of new domestic forces inside.”


    “Therefore, somepanies are aiming at the sinking market of 20,000 to 30,000 and 350,000 yuan, while somepanies are thinking about finding a way to enter the mid-to-high-end market of more than 500,000 to 600,000 yuan.”


    “However, as long as you hold this mentality, although you may seed in the segmented field, you may never win a giant like Te;”


    “Te’s market value exceeded one trillion US dors at its peak.”


    “Today, even though the concept of new energy has cooled down, its market value is still more than 500 billion US dors.”


    “The market value of all domestic new forcesbined is not as good as it.”


    “I am not worshipping foreign things or thinking how powerful Te is.”


    “I just think that although manypanies always say that they are better than it at the press conference,’


    “They are still instinctively avoiding its edge.”


    “If someone else were to engage in new energy,”


    “I might also suggest that he do so, but the An family is different.”


    At this point, Pord said very seriously: “The An family has strong capital strength,”


    “And Charlie and the Wade family’s funds are far fromparable to domestic new energy vehiclepanies.”


    “In addition, Charlie has ISU Shipping in his hands,”


    “And the number and volume of ships are among the best in the world.”


    “Now the An family has alreadyid out power batteries and acquired Gaoheng Automobile.”


    “In this case, why not integrate resources and truly make new energy bigger and stronger?”