<h4>Chapter 111: nt-based Pharmaceuticals (4)</h4>


    “Regte it by illegalizing it?” Lim Gil-Won asked Hwang Jun-Young.


    “Yes. A regrpany will basically be able to view health information, which is more sensitive than hospital medical records, so we should be able to regte it if we challenge it based on the Personal Information and Privacy Act.”


    “Kyah!” Baek Joong-Hyuk, the executive vice president, eximed. “Sir, you are amazing. An outstanding insight, sir.”


    However, Lim Gil-Won frowned. He spoke while maintaining a cool head as much as possible.


    “Sir, it won’t be that easy.”


    “It won’t work?”


    “Originally, you needed a doctor’s permission to receive gic testing in Korea. But now, thew has been revised so that ordinarypanies receive samples from customers and do it arbitrarily.”


    “...”


    “It won’t be easy to flip it around a year after it has been revised and make it illegal. Ryu Young-Joon proceeded with this business also knowing that as well.”


    “Why are they allowing things like that to regrpanies?” Baek Joong-Hyuk said, worked up.


    “That’s the trend the international diagnostic market is heading in. In the U.S., regrpanies have been doing gic testing for individuals for a long time,” Lim Gil-Won exined. “Of course, it was not against disease-rted genes, but to find someone’s ethnic origins as America is a multinational country.”


    “...”


    “The market for diagnosing diseases is increasing as thosepanies get bigger. Although, there hasn’t been anyone who did it this big by buying two hundred of those expensive pieces of equipment and doing the Genome Project simultaneously.”


    “So is that why Korea also eased the regtions?” Hwang Jun-Young asked.


    “That’s right. If we pressure the government now, we would be turning the clock back. Even if the government overturns the regtion, that only buys us time. They will follow the trend eventually.”


    The table was filled with silence.


    “Then you don’t have any good ns, Director Lim?” Hwang Jun-Young asked.


    “Let’s support CEO Ryu instead. We don’t know how that gic testing business is going to go yet. We could have known something if we prepared in advance by looking at the trend even before he started the project, but in this situation right now, we should be calm ande up with a long-term solution. We should actually support him and find out more.”


    Hwang Jun-Young touched his hair like he wasn’t open to the idea.


    “What if we push for a revision to thew that allows us to ask customers for their gic testing results? Then, we just don’t ept customers with a high probability of cancer.” Hwang Jun-Young asked.


    “Oh...” Lim Gil-Won eximed.


    Right now, gic testing was not left in the insurance service’s history as it was not a medical practice. Additionally, consent items for ess to personal information were focused on insurance services in the existing insurance subscription form. As such, there was currently no legal justification for insurancepanies to ask customers for their gic testing results that happened at A-Gen.


    “That’s right. We should ask for that!” Baek Joong-Hyuk spoke up again. “As the CEO said, if there is an imbnce in information, people with a high incidence may choose insurancepanies as a result of gic testing. The information must be given equally.”


    “That may be very bad for the image of ourpany,” Lim Gil-Won criticized.


    “Director Lim. Even now, we refuse customers or set high premiums if we retrieve medical records and see that they have received chemotherapy in the past five years. Isn’t it simr to this?” Baek Joong-Hyuk said.


    “But isn’t it different to say that to normal people who have never even developed the disease? We’re saying that they can’t get our insurance because it seems like they will develop it based on gic testing data.”


    “It doesn’t matter. All the insurancepanies will eventually do that.”


    Baek Joong-Hyuk stopped Lim Gil-Won firmly. Then, he nced at the CEO.


    “Sir, I will contact congressmen and push for this.”


    “But it will take time to revise aw. What will we do about people who swarm here after receiving gic testing from A-Gen?” Lim Gil-Won asked.


    “We can ask them if they have received gic testing before,” Hwang Jun-Young replied.


    “Not their test results? Just whether they have received testing or not?”


    “Yes. Then, just make up some excuse for the people who have received gic testing before and refuse them.”


    “...”


    “If that keeps repeating, people may avoid gic testing on their own. Do you know why?”


    “Why?”


    “What will people think when experiences of being denied insurance registration after saying they have received gic testing umte?”


    “...”


    “They might think that insurancepanies can view gic testing results through some unknown route, right?” Hwang Jun-Young said. “Then, insurance is not the problem. They will begin wondering if this will cause problems in getting a job or being promoted. Whatpany would promote someone who has a ny percent chance of developing lung cancer in their fifties to an executive? There will be widespread distrust that insurancepanies can ess this information, or that maybe A-Gen secretly sells the health information. Let’s secretly back up that rumor. Then, the growth of the gic testing market will be much shorter. We can buy enough time for the bill to be revised.”


    “Wow, no one can think like you, sir.”


    Baek Joong-Hyk pped briefly.


    “...”


    There was a lot on Lim Gil-Won’s mind.


    <i>‘Can we do this?’</i>


    He felt like things were heading in the wrong direction.


    * * *


    Young-Joon, a world-star scientist, was starting his diagnostic business. This was a coborative business between A-Bio, his home ground, and A-Gen, a huge pharmaceuticalpany. This news swept over the nation at once. They didn’t even need marketing, as all the media in the country were relentlessly talking about what that business was. Shin Jung-Ju, a professor at Yeonyee University was called to all major broadcastingworks to exin what gic testing was.


    “Steve Jobs, who passed away due to pancreatic cancer, paid one hundred twenty million won to receive gic testing before he died. He wanted to analyze the DNA of the pancreatic cancer cells and find the most optimal treatment method,” Shin Jung-Ju said. “The expensive price of testing has fallen to around one million won in just ten years. It’s cheaper at A-Gen because they are not analyzing your entire DNA, but only identifying some disease-rted locations. Additionally, the price is lower because they are providing the service at the wholesale price based on therge number of equipment. So, if you look at their advertisements right now, they are saying that they will test disease-rted genes for less than one hundred thousand won.”


    “What is the benefit of getting gic testing?” the interviewer asked.


    “It can predict the incidence rate, such as telling you that the chance you will develop a certain kind of cancer. It is going to be an extremely important field in health care.”


    “How will the service work?” “I contacted A-Gen and found out. There are three steps to it. First of all, a customer requests gic testing from A-Gen. Then, A-Gen will send them a small stic container. Lastly, the customer spits in that container and sends it to A-Gen. That is it. Afterwards, A-Gen amplifies the DNA in the saliva and analyzes the DNA.”


    Gic testing was a foreign concept to the public, but it became familiar quickly due to the media constantly talking about it and a lot of people paying attention to Young-Joon.


    On the day the gic testing service was being offered for the first time, A-Gen suffered from inquiries about signing up for the service since the morning. The number of customers who signed up for it quickly reached two thousand people, and seven out of ten customers requested it for their families.


    “Have you heard? I heard from upstairs earlier that they had to stop taking customers after five hours,” Lee Myung-Guk of the Diagnostic Device Department said.


    “I knew this would happen, but it is still shocking.”


    Song Yu-Ra covered her face with her hand.


    “I should have gone to the Genome Project team.”


    “That’s another hell, too. It’s not easy to decode the DNA of one hundred million people...”


    “That’s also why I came here, but I can’t even imagine what it will be like when I think of the amount of work...”


    Lee Myung-Good sighed. They took arge amount of the stic containers and went upstairs. They went to the Gic Testing Department, a newly established department at Lab One. There were mostly administrative employees here, and they were still taking calls even when the registration for the service had ended. Like parrots, they were just all repeating the same thing that today’s gic testing registration had ended.


    “I brought the stic containers for the samples,” said Song Yu-Ra as she set down the bag with the containers on the empty table.


    “Thank you,” the department head said with newly formed dark circles under their eyes. “The division of work isn’t clear yet, but next time, the administrative department will prepare the stic containers, gather samples from customers, and send them to yourb.”


    “Yes... Thank you. I think we will barely be able to do five thousand cases daily even if we run the machines and analyze data for the entire day. And this service ising in internationally as well.”


    “I don’t know your process because I’m in the Arts, but I know that you will have a lot of work. Good luck.”


    “... Good luck to you as well.”


    The two department heads looked at each other with camaraderie in their eyes.


    “What are you doing?”


    Young-Joon came out of the elevator at that moment.


    “I know it is difficult, but hold out a little longer. I will hire more people, and we’re still looking for people.”


    “Are you hiring more scientists as well?” Song Yu-Ra asked.


    “Yes. But how many scientists in the country are able to run a billion-won piece of equipment from Illemina and analyze DNA data? I think you are the only ones, so we will have to supply scientists from overseas... It will take time.”


    “...”


    “I can increase your sry.”


    “Right...”


    “Good luck.”


    * * *


    Young-Joon walked into a luxurious bar in Gangnam. It was because Kim Young-Hoon of SG Group, one of A-Gen’s directors, asked him to meet here.


    Young-Joon was grateful to Kim Young-Hoon as he was the person who helped him prepare twenty billion won when he first started A-Bio. Also, he helped Young-Joon find a way to link the diagnostic kit to phones through a mobile device jack when they were developing it; he had taken advantage of his knowledge from SG Electronics, his originalpany.


    Kim Young-Hoon had always assumed the position of growing Young-Joon and his influence while keeping Yoon Dae-Sung in check. But now? Kim Young-Hoon, who was so moved by the miraculous innovations Young-Joon had created, had be his powerful supporter from when the diagnostic kit was developed.


    <i>‘A-Gen and A-Bio will merge someday, and Ryu Young-Joon must lead that giant pharmapany.’</i>


    Kim Young-Hoon was set on this. Then, he finally called Young-Joon to get drinks together after listening to drunkints from Lim Gil-Won, a junior at SG Life he was fond of, for several days.


    “Hello, I’m Ryu Young-Joon.” Young-Joon shook Lim Gil-Won’s hand. Lim Gil-Won was already quite drunk as he already had a lot of drinks with Kim Young-Hoon before Young-Joon arrived. However, he looked focused and nervous, as if meeting Young-Joon had sobered him up.


    “Nice to meet you. I’m Lim Gil-Won from SG Life.”


    “Now, everyone, sit down,” said Kim Young-Hoon as he sat everyone down. “The scientist and businessman that I respect the most in our country. It feels good that I am introducing you to each other. Let’s chat.”


    “I heard from Director Kim that you wanted to see me,” Young-Joon said.


    “...”


    Lim Gil-Won bit his lip and gathered his thoughts.


    “Phew.”


    He took a shot, then wiped his lips. “Mr. Ryu, SG Life is trying to secretly harm your gic testing service.”


    “The gic testing service?”


    “Yes. They are trying to make it seem like A-Gen is secretly selling gic testing results to outsiders by refusing insurance registration to customers who have received gic testing.”


    “...”


    “They are going to buy themselves time with that, then include gic test results as a reference document when registering for insurance by revising thew. And they are going to refuse registration depending on those results.”


    Young-Joon stared at Lim Gil-Won.


    “Why are you telling me this?”


    “Pardon?”


    “I know that the gic testing business can impact the insurance industry. It seems like SG Life has prepared a response to that, but why are you telling me this?”


    “...”


    Lim Gil-Won looked a little dejected.


    “Mr. Ryu, insurance is about dividing risk ording to thew ofrge numbers. It is thest resort of poor, ordinary folks who have faced a huge catastrophe called disease,” he said. “And gic testing is a technology that predicts those catastrophes. It is also the hope of ordinary folks.”


    “...”


    “I don’t want the insurance industry to obstruct the future of a technology like that. The gic testing business should flourish in the way you do it, Mr. Ryu. And the insurance industry should adapt to that and look for other ways to survive. It shouldn’t be like this. And refusing registration based on gic testing results? How can we do that? Then where do they get protection when they get sick? These people have a high incidence rate, too. This isn’t dividing risk, it’s giving all of it to one side.”


    “I see.”


    “This is not the insurance industry I know and have been doing so far.”


    “...”


    “There were some people who called me a genius and whatnot because everything went well for me at thepany as I became a senior managing director in my forties. It’s funny saying this in front of an actual genius, but I am actually not that smart. This industry was attractive to me, so I just worked hard. How democratic is it that everyone holds hands and shares the risk of danger in the unknown future?” Lim Gil-Won said with a serious face, then suddenly burst intoughter.


    “Haha, maybe I am drunk. I said some unnecessary things.”


    “It’s fine.” Young-Joon smiled.


    “And thank you for telling me about SG Life’s strategy. I have a countermeasure as well.”


    “A countermeasure?”


    “Yes.”


    “What is it!”


    “I can’t tell an SG Life executive.”


    Young-Joon grinned.


    “Oh... Yes, that’s right. Don’t tell me. I will have to tell the CEO if he asks me.”


    Lim Gil-Won nodded as he licked his lips.


    “Excuse me, I need to use the restroom.”


    Young-Joon got up from his seat. He turned the corner in the hall and left the building. He took out his phone and called Yoon Dae-Sung, the CEO of A-Gen.


    “Sir, sorry for calling sote. Were you asleep?”


    —No, I haven’t even gone home yet.


    “Haha, I asked for something too hard, right? I’m sorry. I don’t know anything about the financial industry because all I’ve done is research.”


    —It’s alright. It’s not that hard for me to make an insurancepany in the form of a subsidiary of A-Gen.


    Yoon Dae-Sung said.


    “I just heard something, and it seems like the insurance industry is reacting like how I expected them to.”


    —That’s normal. What crazy person would register insurance for people who are considered high-risk from gic testing results? Even I was surprised.


    Young-Joon grinned.


    “If it is a loss for an insured person to develop a disease, the way to improve profits is not to prevent high-risk groups from joining. It is best to sign them up, get insurance premiums from them, and make the customer not get sick or diagnose it extremely early and treat it cheaply.”